About Us
Vision, Strategy, and Results
Founded by award-winning sports entertainment marketing and philanthropy executive Sherí V. Barros, SVB Group is the parent company to SVB Consulting, SVB Media, and SVB Ventures. Each division is inspired by a focus on brand strategy, corporate social responsibility, and driving impactful results. We amplify brand voice and increase brand impact. Clients and projects include sports legends, team owners, media, charities & universities, and corporations.
Our Team
Led by founder, Sherí Barros, our team of consultants leverage a combined 40 years of experience in sports entertainment, nonprofit, talent, and global corporations. SVB Consulting is a joint venture in partnership with bilingual global brand and communications executive, Stefanie Santos McLeese. SVB Media manages Ms. Barros speaking engagements and media projects, supported by industry leading publicists and agents. SVB Ventures is expanding to invest in purpose-driven entities.
Our background includes work with the NFL, NBA, MLB, NHL, MLS, WWE, UFC, WTA, NCAA, International Soccer, Street League Skateboarding, Olympic sports legends, sports team owners, AT&T, Porsche Cars North America, Fanatics, Cannes Lions, charities, healthcare brands, and universities including UCLA and NYU.
Our History
Inspired by her work with the PGA, MLB Rangers, NFL Falcons and Raiders, NBA Spurs, America's largest health charity, and consulting Fortune 500 companies like AT&T, Ms. Barros was driven to build a brand based on purpose above all else. In 2019, she served with industry titan Steve Stoute on the inaugural Cannes Lions 'Entertainment for Sport' Awards jury in France and was struck by her fellow judges awarding top ad honors to the brands that placed purpose at the center of their campaigns including Nike's Dream Crazy ad receiving the top honor at the awards that year. Leveraging expertise and relationships, SVB Group has advanced, informed, and enlightened the most prolific talent and brands in the world. From NFL, NBA and Olympic legends, to Emmy and Academy Award winning Executive Producers, to top charities, to top public and private companies.
Our Mission
SVB Group increases the impact of purpose-driven entities through consulting that builds stronger brands, media engagements that inspire and educate audiences, and ventures that drive results for people, planet, and profit.
